FOR IMMEDIATE RELEASE
April 20, 2004

CSS INDUSTRIES, INC. QUARTERLY CASH DIVIDEND INCREASED BY 25%

The Board of Directors of CSS Industries, Inc. (NYSE:CSS) today declared a quarterly dividend of ten cents per share on its outstanding shares of Common Stock. This dividend will be payable on June 15, 2004 to stockholders of record at the close of business on June 2, 2004. This dividend rate reflects an increase of 25% from the prior rate of eight cents a share.

Commenting on this action, David J.M. Erskine, President and Chief Executive Officer of the Company said, “We are very pleased to provide this increased cash dividend so that our stockholders can enjoy this improved return on their investment. Continued strong earnings and cash flow make this increase possible.”

CSS is a consumer products company primarily engaged in the manufacture and sale to mass market retailers of seasonal, social expression products, including gift wrap, gift bags, boxed greeting cards, gift tags, tissue paper, paper and vinyl decorations, classroom exchange Valentines, decorative ribbons and bows, Halloween masks, costumes, make-ups and novelties, educational products and Easter egg dyes and novelties.

FOR FURTHER INFORMATION CONTACT:
Vincent A. Paccapaniccia
Chief Financial Officer
tele: (215) 569-9900